News - Part 38

  • Gross Sales and Accounting

    Q: Jeff Pardini, Hills Flat Lumber Company asks: Based on a percentage of gross sales, what percentage should be allowed for accounting? A: I’ve checked with various sources, and can’t any published statistics measuring accounting in that fashion as a metric. For small businesses, such metrics can be misleading, because of our small size and…

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  • Forget mobile payment, think mobile loyalty

    A million mobile years ago – two, to be exact – the experts were somewhat pessimistic about the adoption of mobile wallet due to the many players and regulations involved. As Forrester Research analyst Charles Golvin summed it up inan interview with Chantal Tode of Mobile Commerce Daily, it was “… not clear how pulling out…

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  • Balancing my Business with Electronic Payments

    I run a bridal gown and accessory shop in Los Gatos, California.  I love my job, but sometimes it’s difficult designing new gowns, dealing with bridal craziness, and trying to run a business at the same time. It’s even harder when you’re a mother with a husband who also runs a small business. My life…

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  • Yelp’s Local-Mobile Success Shows How Consumers Are Using Mobile To Drive Local Purchases

    Yelp has become the bellwether for a location-based service, as well as the huge opportunity in local-mobile marketing. It’s also often mentioned in connection with social-local-mobile strategies, sometimes known as SoLoMo. Consumers also use the Yelp app as an integral step in the local purchase cycle. 93% of U.S. Yelp users in a recent Nielsen study said they at least occasionally…

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