Small Business in A Digital Age: Social Media
The world of business is moving faster — hyper fast. Small businesses face the challenge of trying to keep up and innovate their business to create an advantage.
This week, GoLocal brings you a guide to understanding the impact social media has on your target market and how to be effective with your marketing on a social platform.
Small businesses are beginning to see social media as the final frontier of marketing, AdAge reports that 74.5% of small businesses now use social media for advertising and promotional purposes. This is up from the reported 71.7% of businesses using social platforms last year. Small businesses are also spending more on social media campaigns than virtually any other medium; print and outdoor media advertising accounts for only about 18.5% of what the small business market spends compared to 21.4% for social media.