Forget mobile payment, think mobile loyalty

A million mobile years ago – two, to be exact – the experts were somewhat pessimistic about the adoption of mobile wallet due to the many players and regulations involved.

As Forrester Research analyst Charles Golvin summed it up inan interview with Chantal Tode of Mobile Commerce Daily, it was “… not clear how pulling out a phone, waving it over a device and keying in a code is more convenient than pulling a credit card out of a wallet and swiping it through a point-of-sale machine … Until we see other benefits being marketed to consumers, such as automatic rewarding of loyalty points, automatic redemption of coupons, digital receipts and a deeper integration into the consumer experience, I don’t think mobile payments will take off.’”

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