5 Smart Ways to Build Your Business Into a Distinctive Brand

How to build a business that stands out from the competition.

When QuadJobs—a website that connects local employers with college and grad students looking for work—launched in October 2014, the founders wanted to perfect their branding right out of the starting gate.

The three co-founders were all veterans of the business world and knew that if their branding did not immediately convey their value proposition to potential users, they might not get a second chance.

“We realized early on that for people to understand the brand, you have to be hyperfocused about that,” says co-founder Betsey O’Reilly, a former managing director at Deutsche Bank, who teamed up with Andra Newman, formerly head of recruitment for J. Crew and Abercrombie & Fitch, and Bridie Loverro, founder of Blue State Coffee.


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