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Apple Is Coming To the Aid of Small Retailers

Tech Crunch | December 2, 2014

When Apple Pay launched on October 20, Cupertino announced partnerships with big brands such as Whole Food, Macy’s and McDonalds. But what about all the mom and pop stores around the country – how are they going to benefit from it?

Apple Pay introduces an easier way for all of us to pay in partnership with big brands, but the fact that Apple has opened up its API for third-party developers could also revolutionize existing SMB apps. Read More>

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