What Small Business Owners Need to Know about Liability for Counterfeit Fraud on Chip Card Accounts

U.S. Small Business Administration and VISA

As of October 1, 2015, liability for counterfeit fraud on chip card accounts will shift from the chip card issuer to business owners who have not upgraded to chip-activated terminals. In this session, Visa will bring together experts to help educate small business owners understand how new payment technologies impact their business’ bottom line, including driving sales and revenue, increasing customer security and protecting customer data.

Participants will learn:

  • How does EMV Chip technology work?
  • What is the EMV Chip liability shift?
  • How do I implement the technology to my terminals and train my staff to prepare?

Register Here!

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