Category: News - Part 5

Small Business in A Digital Age: Social Media

The world of business is moving faster — hyper fast. Small businesses face the challenge of trying to keep up and innovate their business to create an advantage. This week, GoLocal brings you a guide to understanding the impact social media has on your target market and how to be effective with your marketing on…

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Small Businesses Assess Their Apple Pay Options

With the introduction of Apple Pay, many small-business owners are weighing whether they should take the necessary steps to accept the new form of payment. So far, most of the merchants that have signed up to accept Apple Pay are large ones, like Macy’s, McDonald’s, Subway and Whole Foods. To use Apple Pay, businesses must…

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Small Business Missing Out on Big Data Benefits

Big data has been described by companies as an opportunity to increase profits, and use the information gained to improve the customer experience. However, the way companies are using data to make predictions is actually far from ideal as the latest reports show that only 29% of companies are using big data to make predictions….

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Small Business Investing in Mobile Technology

Sixteen percent of small and midsize businesses in the United States have spent less than $800 on mobile devices last year–the highest of all surveyed countries and significantly more than the average at 9 percent, and just under one-quarter (23 percent) have not purchased any mobile devices last year, according to a report from CompTIA….

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