40pc of smaller merchants are using mobile credit card readers
In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.
Mobile is also playing a key role in the businesses’ marketing efforts, with 32 percent of SMBs using some form of mobile advertising to promote their businesses, up from 28 percent last year. In particular, the findings reveal that professional as well as home and trade services are embracing mobile in a big way.
Category: News
